The Story

The Simply So brand was first thought up in 2015 by mother-daughter duo, Libby and Tessa Robb. The two have a shared passion for beautiful soft materials, and simple designs which speak volumes. It is on this premise which Simply So has been based.
All Simply So designs are created from scratch, the material is locally sourced and the item itself is handmade with the utmost attention being paid to the details. We are a boutique brand and only produce a limited number of designs in each material, making your purchase very special and almost one of a kind! Our designs are unstructured and made in such a way that it will mould to the wearer’s specific body-type.
We are committed to creating exquisite and lasting pieces, and with our classic and timeless designs we believe your purchase will become a staple in your wardrobe for many years to come.
If you have any queries at all please get in touch with us at, we would love to hear from you.